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Healthcare

Kroger Health

Led the development of a social media program for the White House Conference on Hunger, Nutrition and Health

Challenge
Kroger Health, a division of The Kroger Co., is one of America’s leading retail healthcare organizations, headquartered in Cincinnati, Ohio. They serve more than 17 million patients annually through a variety of healthcare services, including pharmacies and clinics. Kroger Health looked to JPA Health to create a comprehensive social media program to effectively promote its “Food as Medicine”⧉ initiative before, during, and after the White House Conference on Hunger, Nutrition and Health⧉. This initiative aimed to highlight Kroger Health’s commitment to addressing hunger and health issues on a national platform, requiring a strategic approach to engage audiences across multiple social media channels.

Solution
To address this challenge, I led the development and delivery of a robust social media program, focusing on providing corporate and executive visibility on LinkedIn, Facebook, Instagram and Twitter (now X). The program included a series of targeted posts and visual content designed to engage and inform audiences about Kroger Health’s initiatives and participation in the conference. Additionally, a social posts wall was created as a dedicated web page, which was displayed on a large screen at a watch party hosted by Kroger Health. This social posts wall allowed attendees to view live social media streams, fostering a sense of community and engagement during the event.

Results
The social media program successfully promoted Kroger Health’s active participation in the high profile event. The strategic use of social networks helped amplify Kroger Health’s message, reaching a broad audience and generating significant engagement. The social posts wall at the watch party further enhanced the experience, providing a dynamic and engaging element that captured the attention of attendees. Overall, the initiative not only increased visibility for Kroger Health, but also reinforced their leadership role in addressing critical health and nutrition issues.