journeyz

journeyz™ is our approach to delivering omnichannel digital marketing. Starting with your target personas, we create customer journey maps that leverage all touchpoints. Using insights gathered from attribution instruments, we adjust or hold course as results dictate.

How it Works

1

We complete discovery to gain a understanding of your business goals, prospect personas, prospect channels, messaging framework and success criteria.

2

We build a touchpoint map representing each persona’s journey online. Next, digital tactics are mapped to all touchpoints along the journey.

3

Digital marketing tactics are designed and deployed. A CDP is set to capture information at all touchpoints for subsequent attribution analysis.

4

Attribution analysis is performed to understand the performance of tactics. Tactics working well are continued. Those not are changed.

Activate Customers at Every Journey Stage

Awarenes

Social media campaigns
Programmatic display ads
Influencer marketing
Websites
AI chatbots
Virtual events

Consideration

Retargeting ads
Marketing automation
Demos and trials
Branded search terms
Websites
AI chatbots

Decision

Retargeting ads
Lead nurturing
Guarantees
Discounts
Onboarding
Websites

Retention

Database marketing
Customer support
Issues management
Loyalty programs
Replenishment reminders
Survey feedback

Measure Campaign Performance

Customer Data Platform

Twilio Segment is our tool of choice for collecting data from tactics set up at touchpoints along customer journeys.

We capture campaign data from tactics such as digital advertising, social media, email, website engagement, CRM and more for analysis.

Attribution Analysis

We analyze campaign data using appropriate Python attribution models to determine which tactics most often contribute to conversions based on calculated scores.

Tactics most often involved in conversions are continued. Those most often in drop-offs are re-worked or retired.

Frequently Asked Questions

What is omnichannel marketing, and how is it different from multichannel marketing?

Multichannel marketing simply means using multiple channels such as email, social media and programmatic display to reach customers. Omnichannel marketing, however, integrates those channels in a highly coordinated manner so the customer experiences a seamless, consistent journey across touchpoints in route to a specific call-to-action (read more →). journeyz™ is our complete approach to omnichannel marketing strategy, implementation and optimization.

What is a customer data platform?

A customer data platform is a packaged software system that creates a unified, persistent customer database accessible to other systems. It collects data from multiple sources, cleanses and combines it into comprehensive customer profiles, and makes this data available for marketing campaigns, personalization, and analytics across all channels.

For journeyz™, the customer data platform creates unified timelines of customer interactions as customers move through touchpoints along customer journeys. These timelines (journeys) are analyzed to determine which touchpoint tactics are actually driving conversions.

How does personalization fit into omnichannel marketing?

Personalization is at the core of omnichannel digital marketing. It uses customer data (including past purchases, browsing history, demographics) to tailor messages across channels. The goal is to make the customer feel recognized and understood at every touchpoint, not bombarded with irrelevant content.

What’s the ROI of omnichannel marketing?

Studies show omnichannel customers spend 20–30% more than single-channel customers and are more likely to stay loyal. ROI comes from higher conversions due to tailored messaging, reduced churn because of consistent experiences and more efficient spend since campaigns are better targeted.