Challenge
Cardurion Pharma (Cardurion), a biotech startup based in Burlington, Massachusetts, is at the forefront of developing innovative therapeutics to address the unmet needs of patients with cardiovascular disease. As part of their growth strategy, Cardurion needed a digital platform that would effectively communicate their groundbreaking science and position the company as a leader in the cardiovascular space. Cardurion turned to JPA Health to help them rebuild a compelling website to engage key stakeholders, including investors, healthcare professionals, and the broader scientific community.

Solution
I worked closely with Cardurion’s leadership team to develop a comprehensive content strategy that would translate their complex science into accessible, engaging content for a diverse audience. First, I led the development the content strategy highlighting Cardurion’s therapeutic pipeline, research advancements, and company vision. The goal was to showcase the scientific rigor behind their innovations while making the content digestible for non-scientific stakeholders, such as potential investors and business partners.

In addition to content strategy, I supervised the design and development teams to build a modern, responsive website that would serve as the cornerstone of Cardurion’s digital presence. This involved managing the design team through the design process to ensure that the site reflected the company’s cutting-edge science while providing a seamless user experience. We prioritized clear navigation, mobile responsiveness, and visual storytelling to engage visitors with interactive elements and easily digestible information.

Results
The website, cardurion.com⧉, launched successfully, and the content strategy helped Cardurion position itself as a thought leader in the cardiovascular space. The new site was able to effectively communicate Cardurion’s scientific vision and attract both investors and healthcare professionals.  The website’s success played a key role in generating interest and facilitating key partnerships for Cardurion.