Challenge
Samsung NeuroLogica, a leading medical imaging technology company, needed to generate qualified leads for its General Imaging Ultrasound RS85 Prestige product in a competitive healthcare market. Requiring a lean, efficient approach, the company sought to maximize ROI through targeted digital advertising while optimizing their existing digital assets to improve conversion performance.

Solution
To reach healthcare facility decision-makers and radiologists, I developed and managed a focused Google Ads campaign complemented by a conversion optimized landing page. I conducted strategic consultations with members of the Samsung NeuroLogica sales team to identify key messaging and target audience segments. I developed a streamlined campaign structure with strategic ad groups featuring multiple ad variations. A/B testing included headlines, descriptions, and calls-to-action to identify top-performing creative. Throughout the campaign flight, weekly performance and optimization reporting were provided.

Results
The campaign generated 684,000 impressions, 4,200 clicks and 41 qualified, decision-maker leads for a high-priced medical device with a long sales cycle.