Challenge
Qualisoy.com was struggling to achieve desired organic search rankings and attract a consistent flow of targeted organic traffic. The primary issue identified was a lack of optimization for SEO elements, including meta tags, keyword usage, internal linking, content structure and backlinking from external sites. The goal was to enhance these factors to improve search visibility and drive relevant traffic to the website.

Solution
I conducted a comprehensive audit of the website’s on-page SEO elements. Following the recommendations presented to the client, I led my team to optimize meta tags, including title tags, meta descriptions, and header tags, to ensure they were relevant, keyword-rich, and enticing for search engine users. Additionally, I conducted thorough keyword research to identify valuable target keywords and strategically incorporated them into the website’s content and headings. I also focused the team in seeking external link opportunities, ensuring that relevant and authoritative pages were linked to from external sites having relatively high domain authority.

Results
As a result, USB improved its keyword rankings for such phrases as “high oleic soybean oil” to the top 3 SERP results within 6 – 9 months and improved its backlink profile to include links from prominent sites such as preparedfoods.com and vasoybean.com.