Welcome to storyz

Our blog, storyz, is where we write about operations, strategy and technology that leverage data for impactful marketing results. Join us as we navigate the digital landscape and unlock business opportunities.

dirty data impacts ai chatbots

Operations

Internal AI Chatbots have a Dirty Data Problem

While AI chatbots promise to save thousands of employee hours, what happens when it encounters legacy systems filled with bad data and information? Discover how to tackle the dirty data problem and ensure successful AI deployment.

Written by: Joseph Chapman

Published on: December 1, 2025

customer segmentation with data for digital marketing campaigns

Strategy

Customer Segmentation: Powered by Micro Database Marketing

Published on: November 22, 2025

omnichannel vs multichannel marketing

Strategy

How Multichannel and Omnichannel Marketing Differ

Published on: November 8, 2025

zero click trend digital marketing

Strategy

Keyword Search: The Zero-Click Trend

Published on: October 14, 2025

third party cookies for digital marketing

Technology

Third-Party Cookies: A Reminder for Marketers

Published on: October 8, 2025

omnichannel digital marketing for new drug

Strategy

Multichannel Marketing: Small Biotech Companies

Published on: September 21, 2025

Using WP Fusion to bridge WordPress and HubSpot

Technology

A Better Customer Experience: WP Fusion Bridges WordPress and HubSpot

Published on: September 2, 2025